FOR IMMEDIATE RELEASE		Contacts:	Sheri Wachenheim
								Public Relations
								973/670-5413
								sheri@pixelblocks.com
		
Aaron Rincover
President
323/253-7070
aaron@pixelblocks.com

PIXEL-PERFECT FOR THE HOLIDAYS 

PIXELBLOCKS’ Patented Connections And Colors 
Make Homemade Gifts Cool Again

GLENDORA, CA (September 2003)— PixelBlocks™ combine glistening colors and unlimited building capability, providing a cool new way to play with color.  Create the perfect gift or add a colorful, contemporary touch to any home or office. PixelBlocks will be on store shelves in time to break out as eye-popping “must-haves” this holiday season.  
In addition to a vibrant 20-color palette, PixelBlocks have both vertical and horizontal interlocking mechanisms, enabling the blocks to connect in numerous ways, in any direction.  PixelBlocks feature a patented tooth and groove configuration on four sides and traditional top-to-bottom stacking ability, making them compatible with other leading brand building blocks.  Also, PixelBlocks can be transformed into colorful translucent mosaic images, unique to existing block offerings at retail.   In fact, by utilizing the exclusive Digital Stained Glass™ Creator at the PixelBlocks web site, consumers can start with a favorite photo and download a personal ‘mosaic map’ that explains exactly how to put together a PixelBlocks creation worthy of framing.
“As a versatile, innovative toy and a springboard for open-ended, creative play, PixelBlocks are unique and very cool,” says toy and children’s lifestyle expert Chris Byrne, also known as The Toy Guy™.  “PixelBlocks combine some of the best elements of construction toys and craft play, providing rewarding and imaginative experiences for a wide variety of kids and ‘crafty’ adults.”
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2/PixelBlocks Holiday
 “We offer a single shape – a physical pixel, if you will – in a sophisticated, glistening color palette, with unlimited connection possibilities,” said PixelBlocks President Aaron Rincover.  “You can truly create anything in your imagination; we’ve seen everything from tops, animal sculpture, and jewelry to all kinds of creatures and tabletop works of art.  Plus, we predict homes and offices everywhere will be showing off the kids in a whole new way – with unique Digital Stained Glass PixelBlocks creations.” 
Initial PixelBlocks offerings include a range of block sets featuring from 200 to 2800 pieces in up to 20 vibrant colors. Each PixelBlocks package includes an ‘Ideabook’ illustrating a variety of 2D and 3D connection possibilities, and a glimpse into the colorfully creative PixelBlocks world.  PixelBlocks will retail for approximately $5.99 to $49.99 per set, and be available at specialty retailers nationwide in Fall 2003.  Consumers can log onto www.pixelblocks.com for more information and retail locations.
Each PixelBlocks piece is slightly larger than a quarter-inch-square, UV-stable (won’t fade in the sun) and made of Lexan/PolyCarbonate, chosen for superior strength and color quality. 
PixelBlocks were invented by Los Angeles television engineer, Jay Simmons, and developed for the creative specialty and toy consumer markets by a consortium of five toy industry veterans.  PixelBlocks LLC is located in Glendora, California.
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